Mobile Handset Market Slows in 2023

Mobile Handset Market Slows in 2023
Friday, May 26, 2023

According to IDC, a total of 336,000 units were shipped during this period. In contrast, Australia's handset market saw a larger drop of 7.6 percent in the same quarter.

The decline in phone demand can be attributed to economic uncertainty. IDC identifies several factors contributing to this, including the upcoming budget, general election, concerns about inflation, recession, and high interest rates that were prevailing at the time.

The market channel is currently saturated with inventory, prompting vendors to streamline their range of devices while introducing new models to attract customers. Zachary Candy, the lead analyst for Mobile Phones Research at IDC New Zealand, notes a shift towards more premium devices in the first quarter. Large shipments of Apple's iPhone 14 series and the recently launched Samsung Galaxy S23 series contributed to maintaining a high average selling price.

Samsung reclaimed the top position as the best-selling phone brand during the quarter, surpassing Apple. With a 44.3 percent market share, the Korean company outperformed its competitors, while Apple accounted for 36.9 percent of handset sales in the same period. IDC highlights the strong performance of the Samsung Galaxy S23 series and the continued popularity of the iPhone 14 series.

Two other notable players in the market are Oppo, holding a 9.8 percent market share, and One New Zealand, which offers its own-branded phones that were previously sold under the Vodafone badge.

If you are in the market for a new handset you can compare prices on mobile phones on PriceMe.

Compare Handset Prices

Other news
The Age of 3G is Coming to an End in 2025

3g services are shutting down in 2025. This may mean it's time to upgrade your phone!

Mar 21, 2024
A Guide to Comparing Mobile Phone Plans

Unsure how to compare mobile plans? This guide is designed to help make the process a little easier so you can narrow down your requirements and find the best deal!

Mar 6, 2024
Mobile Phone Security: 8 Tips for Protecting your Information and Privacy

In this digital age, it is important to protect our phone, data and privacy. Read on to learn our 8 best tips for mobile security!

Feb 26, 2024