Mobile Handset Market Slows in 2023

Mobile Handset Market Slows in 2023
Friday, May 26, 2023

According to IDC, a total of 336,000 units were shipped during this period. In contrast, Australia's handset market saw a larger drop of 7.6 percent in the same quarter.

The decline in phone demand can be attributed to economic uncertainty. IDC identifies several factors contributing to this, including the upcoming budget, general election, concerns about inflation, recession, and high interest rates that were prevailing at the time.

The market channel is currently saturated with inventory, prompting vendors to streamline their range of devices while introducing new models to attract customers. Zachary Candy, the lead analyst for Mobile Phones Research at IDC New Zealand, notes a shift towards more premium devices in the first quarter. Large shipments of Apple's iPhone 14 series and the recently launched Samsung Galaxy S23 series contributed to maintaining a high average selling price.

Samsung reclaimed the top position as the best-selling phone brand during the quarter, surpassing Apple. With a 44.3 percent market share, the Korean company outperformed its competitors, while Apple accounted for 36.9 percent of handset sales in the same period. IDC highlights the strong performance of the Samsung Galaxy S23 series and the continued popularity of the iPhone 14 series.

Two other notable players in the market are Oppo, holding a 9.8 percent market share, and One New Zealand, which offers its own-branded phones that were previously sold under the Vodafone badge.

If you are in the market for a new handset you can compare prices on mobile phones on PriceMe.

Compare Handset Prices

Other news
2degrees “Free Aussie Business Roaming” Marketing Was Unclear and Misleading

The Commerce Commission has filed eight charges under the Fair Trading Act against 2degrees for creating misleading claims about their ‘free Aussie roaming’ for business mobile plans.

May 14, 2024
Comparing Mobile Operating Systems: Apple VS Android

Which mobile operating system is right for you? Apple or Android? Mobile Compare breaks down the differences and similarities. 

Apr 16, 2024
6 Must-Have Features in Modern Phones

In the market for a new phone? Make sure it has these 6 essential features!

Apr 5, 2024